In January 2000, we launched more than just a range of zero-maintenance four wheeler batteries. We introduced the Indian automotive battery consumer the promise of really long-lasting batteries.
By staying true to our promise and exceeding expectations, we enjoy high equity among consumers and the trade since our launch.
A history of cutting-edge communication, along with excellent product delivery, helps Amaron become a trendsetter with an image that is aspirational, youthful, powerful, technologically advanced, and highly innovative.
These are the attributes that make us extremely proud. Our consistently positive brand experience helps people realise a mix of rational and emotional benefits of their own. We deliver a product that is the most powerful in its class and has the longest battery life.
Over the years, we have been reinventing the battery technology, battery market, and the image of batteries from a forgotten item under the hood to an aspirational product that fits your lifestyle.
In the spirit to continuously reinventing ourselves, let’s take a look at the AMARON logo that signifies the brand and its future.
The logo spells out the technological side of Amaron. The connected letters with the ‘wires’ running through the heart of the letters signify a continuous and uninterrupted flow of energy within the company and its products. The logo is designed to help us connect with our people in a much simpler and clearer way.
The bold and clear letters ensure that we are not just spotted in the crowd, but also not forgotten in a hurry!
The simple yet techno form of our logo intends to make even our most sophisticated technology seem more accessible to our people.
We have always been an environmentally conscious company. Green is not just a colour for us, but a reiteration of our commitment to the environment.
Our new identity gives us the power to propel our image further into new areas of the business and explore new opportunities.